Carbon Labels for Beer

One of the pending trends I expect in the next few years is product-level labeling of carbon emissions. This would help consumers to make the greenest choice when they're making a purchase. Essentially, it's possible to translate all emissions and waste into the equivalent impact of tons of carbon (or maybe pounds of carbon for individual products). By labeling products with this common denominator, people can easily compare 2 products for their net environmental impact, regardless of how dissimilar those products may seem.

And it looks like Japan's Sapporo Breweries is getting started on all of this!! Of course, without a common standard applied to the labeling process, it'll be difficult to know how trustworthy the information is. But Sapporo's on the right track; as an early adopter, they'll have power to help set the process for the rest of us. Neat stuff!